Where data meets creativity.
We're a small team of passionate SEO nerds based in Canberra, helping service based businesses get more leads, organically.
Got Questions? Lets chat.
Schedule a FREE 20 minute discovery meeting with me (Callum) to learn more about our systems and if we're the right fit to help you and your business grow.
WE’RE HERE TO HELP YOU
Otto: A partner for transparent growth, not just a 'typical' marketing agency...we actually care!
We value long-standing relationships with our clients, and are committed to delivering fantastic results we're both proud of, so you can focus on what you do best - growing your business!
Resources we embrace at Otto Media.
Work with a local Canberra business.
Our Digital Solutions
Sharing 'bite sized' SEO marketing tips for service based businesses
#FollowToGrow
MORE visibility = MORE clients ⤵️
Word of mouth is a powerful marketing tool!
I use it in my business every day.
But if you want to scale, like reallyyyy scale…
You need to do MORE.
I’m not talking more money, more time, more staff — none of that.
You need more strategy.
More direction.
Take the first step with this tutorial 😎
#localseo #digitalmarketing #seo #seotips #smallbusinessgrowth
SLICK WAYS TO ASK FOR REVIEWS ⤵️
- Simply send a text or email after the job.
- Offer a discount or an add-on for a 5-star review.
- Add a QR code to write a review at your office/base/etc.
Follow for more quick SEO advice that’ll get your business on the map (literally!)
And for more epic cutting skills 🥷🍅
*78% figure taken from Backlinko’s 2025 statistics.
COMMENT ‘ME’ FOR THE CHECKLIST 😎
and follow for more easy SEO advice 👀
A pretty site ≠ a profitable site ⬇️
Use this advice to inject your underperforming landing page into a high-converting machine!
It’s WAY easier than you think…
And with this advice?
You’ll be booking more clients in no time!
Follow for more SEO advice 😎
Posting blogs with NO payoff? ⬇️
(pssst. DM or comment ‘PROMPT’ me for the prompt in your inbox)
It’s a sign you’re not using strategy!
Now, before you run away because “it’s too hard” or it “takes too long”…
Read this guide.
You’ll get super easy advice that’ll support your business long-term.
No more wasting time and money on strategies that don’t work!
Follow me for more straightforward SEO advice you can implement for free, right now!
Cheers,
Callum 😎
This is the secret to guaranteed success for your business ⬇️
If you’re interested in getting one of those personalised SEO roadmaps tailored to your business…
Send me a DM, I’ll sort you out! 😎
Do you agree with marketer Callum or gardener Callum 🌱🤓
HERE ARE THE TOOLS ⬇️
1. People Also Ask
Built straight into Google!
Scroll down until you see questions related to your search.
2. Google Keyword Planner
All the keywords you need to freshen up or start your website!
3. Reddit
Believe or not, Reddit is a great place to get blog content ideas for your SEO blog-writing.
Follow my page for more SEO advice to turn your business’ website into a 24/7 lead pipeline!
SEO gives back 80% of your time.
Right now, 99% of service-providers lead capture system looks like this:
→ Reaching out to past bookings for references.
→ Floating around in FB groups looking for work.
→ Paying for leads via online services or ads.
But when it comes to investing in a system that:
→ Brings qualified leads to you.
→ Acts as a 24/7 billboard YOU own.
→ A digital presence that compounds.
They don’t have time.
When you build a real SEO strategy, you’re building an asset that works for you, not the other way around.
Instead of constantly chasing leads...
Your website becomes the go-to place for people already searching for what you offer.
→ Get clients while you sleep.
→ Grow WITHOUT constant manual effort.
→ Book MORE without doing more.
So the question isn’t:
🚫 “Do I have time for SEO?”
✅ “How much longer can I afford not to?”
Our toolkit is part of our magic ✨
It’s how we can GUARANTEE amazing results for our clients every time!
Want to chat about how we can build a web strategy that brings leads to you — not the other way around?
Send me a DM.
I’ll sort you out 😎
This store is awesome, but their SEO?
It’s not reflecting that as well as it should be. So let’s skip the fluff and get straight into the quick wins @southernplumbingplus can implement to 10 times their web traffic:
✅ Update product in category pages with keyword rich descriptions.
✅ Optimise for Leo – Google business, reviews, location pages.
✅ Start a blog strategy targeting buyer intent.
✅ Fix internal linking to boost rankings.
If SP plus takes these steps, the customer base grow massively!
If your website isn’t bringing in constant new leads and booking new clients and you’re ready to build a lead magnet to finally scale your service space business…
I have spots available in March for a free personalised SEO roadmap for your business (worth $1000)
Send me a DM and we’ll get it done!
Marketing as a plumber is Canberra is ridiculously easy.
Sydney and Melbourne? Cutthroat.
Meanwhile, most businesses in the ACT don’t invest in a high-quality web presence that works FOR them.
That is, a 24/7 lead machine where you don’t have to anything.
That’s means no more:
🚫 Looking for leads in Facebook groups.
🚫 Taking on crappy (no pun intended) jobs.
🚫 Working 24/7 in your business — rather than on it.
Ready to take your business to the next level with SEO?
I’ve opened up a few spots for FREE SEO roadmaps tailored to your business.
They’re worth $1000, but I’m giving them away for free.
Jump into my DMs!
Cheers,
Callum 😎
Google might be ghosting your website — and you don’t even know it 👀
Use this guide to make sure your website is actually getting shown (and don’t miss out on any leads!)
Need extra SEO and website support for your business? Send me a DM!
I respond to every message 😎
This things are too easy NOT to be doing 🤷
Start implementing these things TODAY, come back in a month and tell you didnt see a difference…
SEO is dead easy when you have access to the right information.
That’s what we’re all about here.
Free, no BS, SEO advice for business owners.
Sound like you?
Join the community! ❤️
Simple tweaks = huge improvement!
Most photographers currently book clients this way:
1️⃣ Do jobs for their current network.
2️⃣ Build up their reputation.
3️⃣ Establish a constant flow of referrals.
While this works well for SO many businesses…
It’s holding back the photographers who want to:
✅ Have a constant lead pipeline THEY own.
✅ Have enough leads to chose the best clients ONLY.
✅ Have enough leads to raise your prices and grow.
If you’re the latter photographer, listen up!
You need SEO.
You need a magnetic website that shows up first when your ideal customers are searching for your service.
Want an even more in-depth tutorial FOR photographers?
Reply to do this post and I’ll send it over 🌟
HERE’S THE PROMPT:
I’m going to give you a reddit post. I need you to give me the best answer possible, with detailed steps.
Let me know if you use it! 👀
Follow for more SEO and digital marketing advice :)
Ready to dominate? 👀🔥
If you’re sick of losing leads to your competitors with:
-> a bigger marketing budget.
-> a bigger team.
-> a bigger digital presence.
Simply because you don’t have the extra cash to invest, the time to implement it OR the knowledge on how to do it yourself…
You’ve come to the right place! ✅
I’ve worked with $$$ marketing agencies and they’re all the same.
They drown you in jargon and fancy reports to make your feel like they’re living in the matrix.
Spoiler: they’re not.
The less capable you think you are and the less you know about what they’re doing…
⚠️ The more they can charge you.
Fed up, I created my IG account.
I’m on a mission to share free, actionable SEO and digital marketing advice that’ll have you showing up online before your competitors.
🗺️ When they search on Google?
You’re there.
🗺️ Google maps?
It’s you!
It’s easy to do, and you can absolutely get it done for free.
Follow my account to join the revolution, we’ll be happy to have you!
Cheers,
Callum.
looks good ≠ makes money 💸
Most business owners fall into the trap of thinking that a great-looking website is the only thing they need to book clients.
That, “if they want my service, they’ll book anyway.”
It’s not true, and it’s holding you back.
A customer will buy from a strategic website that prioritises:
🌟 Making them feel confident in your service.
🌟 Make them feel like you’re exactly what they need.
🌟 Makes you feel like a no-brainer.
Even if that site is a little “uglier” than the competitor.
Simple as that.
SAVE this video as a reference to update your landing page.
It’s easy to do, and it’ll make you more money.
Hungry for more? FOLLOW me and join the community.
I’ll be glad to have you around :)
Callum. 🎷
STEAL THE PROMPT ⬇️
Please analyze the following blog post and suggest specific areas where the content could be improved by incorporating elements of EEAT (Expertise, Experience, Authoritativeness, Trustworthiness).
Focus on the following:
Expertise: Look for places where the author can show their knowledge or experience in the subject.
Authoritativeness: Identify areas where the author can establish their credibility or share personal achievements, qualifications, or authoritative sources.
Trustworthiness: Suggest opportunities to make the tone more honest, transparent, or relatable, and demonstrate how the business builds customer trust or handles concerns.
Here is the blog post to analyze:
[Insert blog post]
—
Let me know how you go! 🌟
Want to show up on Google? Do THIS ⬇️
You need your gutters cleaned? (Stay with me 🙏)
You search: “gutter cleaning near me”
Who shows up first on Google?
The business with a page on their website dedicated to the area you’re searching for.
A location page 🗺️
Wanna get more leads and dominate the local industry?
Get serious about SEO for your website.
Get high quality clients heading directly to you every time they need a service.
Hungry for more?
Join the community!
I share free, no BS SEO advice daily ☀️
#localseo #digitalmarketing #webdesigncanberra #seo #seotips #smallbusinessgrowth
This is going to change everything for you 👀
🛠️ Spend 20% of your marketing time on simple tweaks to improve your website.
💸 Spend 80% of the time soaking up the results.
That’s the reality of SEO (search engine optimisation.)
AKA getting your site to page 1 of Google, so more customers can find you.
The amazing thing about setting your website up for success, is that the return on investment compounds.
The longer you spend making simple adjustments, the higher your revenue will be.
Without demanding any extra work!
So here’s the 20% you can do TODAY 😎
(It won’t that longer than an hour!)
1️⃣ Submit your site map to Google, (Google it, it’s free and dead easy). Users can’t find your website until you’ve done this.
2️⃣ Test your website in Google Search Analytics (it’s free and super easy) to find any site errors (pages that are broken, black holes in your site.)
3️⃣ Fix up these errors (at least a few) so that Google can trust your page. The site tells you exactly what the problem is and how you can fix it yourself.
Marketers want you to believe that SEO is ultra-complicated, when it’s not.
They just want to sell you $10,000 packages you just don’t need.
If you want to start getting constant leads to your business, without the huge price tag, start making simple adjustments to your website.
You’ll start showing up in search for anyone looking for your service.
That’s more sales for you, with 80% less work.
Want more? Join the community.
I’ll help you build a powerhouse site step by step, through small activity you can do with NO budget.
I’m not trying to sell you anything here. Just no BS, no frills marketing advice for business owners.
But…if you want results NOW with the leaders in SEO and Web Design — send us a DM 🏃♀️💨
I’ll sort you out!
Callum ❤️
#webdesigncanberra #digitalmarketing #localseo #seo #seotips #marketingtips #smallbusinessgrowth
The secret underbelly of marketing agencies 🤯
Okay, dramatics aside.
A lot of expensive agencies got there by doing one thing:
Drowning you in:
🚫 Overcomplicated reports and analytics.
🚫 Industry jargon to make your feel on the out.
🚫 No transparency, just promise on promise.
Sure, a lot of these agencies get you real results.
But they’re hiding a huge side of what they’re doing because they know that if you knew how to do, you wouldn’t pay them nearly as much.
Now, I think that’s ridiculous.
As an agency owners who treats clients like family, here’s how I run things:
✅ You’re in the know on the whole process.
✅ Things you think YOU can do, go ahead!
✅ Things you’d rather outsource? Let’s go!
That’s how you get real results.
(And more bang for your buck.)
Spend your money on the advanced tasks you just don’t have time for/the capacity for and right now.
Not on the lower level bits.
Want real results? Take charge of your own marketing.
Refuse being in the outside.
Learn everything you need here on my social media.
Join the revolution 😉
Cheers,
Callum.
#seo #webdesign #canberrabusiness #leadgeneration #digitalmarketing
Most business owners are in Google Jail 🤯
Aka page 2 and beyond 😳
*The crowd gasps*
Yep. You’re in Google’s bad books and now when someone searches for your service — it’s nowhere to be found.
But it’s easy to get bailed out.
Listen to the SEO tips in the video.
Need more? You’re in the right place.
My IG is the revolution against 7-figure marketers who make money off playing you.
Most of what they do? You can do it too. For free. Right now.
They know that if you knew how easy it is, you wouldn’t pay ridiculous fees for average results.
Ready to blow their game wide open?
Join the community!
This strategy got my cleaning client booked out. 🌟
And it’ll get you booked out too.
Your competitors who are dominating the industry right now have built websites that show up first on Google, and swallow up all the clicks from potential leads.
Before you say it’s too expensive or it’s too hard…
It doesn’t have to be. You can make these changes yourself, for free.
Don’t worry, I won’t use confusion and gatekeeping to sell to you.
First, I want you to plug this prompt into chat-gpt:
**“Develop a list of long-tail keywords for [type of business] located in [location], offering [your list of services] to target low competition search results, drive traffic to my site and improve conversion rates.”**
Now, add these words to your current website. You can do this naturally by:
✅ Adding a FAQ section.
✅ Adding dedicated pages about your specific services.
✅ Writing blog content on these topics.
✅ Updating your existing pages where you can naturally introduce these phrases.
🤯 Why does this work? 🤯
Long-tail keywords are specific phrases your potential clients are searching Google for. They have less compeittion (less competitors are using them in their site), giving you a much higher chance of Google recommending your site to the person searching.
More traffic? More leads.
More leads? Higher prices, more work and better jobs.
It’s as simple as that.
Ready to ditch the feast-or-famine marketing cycle of word-of-mouth and buying leads, and want to build a 24/7 lead generating system that works FOR you?
Follow my page for more free SEO advice.
Or send me a DM to get it done for you.
It's time to flip the script.
Digital marketing isn't this ultra-difficult black hole of time and money.
It's about using the right techniques (most being free AND easy!), without falling into the BS advice from "gurus" who use your confusion to sell...
Harsh, I know.
But if you want to say goodbye to relying on word of mouth to get new clients and floating from Facebook group to Facebook group kissing up and hoping to book a call...
You need to take your website seriously.
Use this easy tips to instantly boost your position on Google.
The higher you rank, the more money you make.
It's that simple.
Send this to a fellow business owner still holding on to marketing methods that are holding them back from scaling.
Or save this post and join the community for no-frills SEO advice to help you book more work this year.
Cheers!
Callum.
THE CHECKLIST:
✅ Clearly state who you are and what you do
✅ Mention years of experience in your industry
✅ Highlight key achievements and results
✅ Feature testimonials or client reviews
✅ Avoid overly robotic or AI-generated content
✅ Introduce team members with photos and bios
✅ Talk about why you’re different and better (your WHY)
SHARE with a business owner who wants more web traffic!
FOLLOW for more free SEO tips you can use TODAY to get more leads through your website.
Here’s what you can do TODAY (that won’t cost you a cent 👀👏)
1. Sign up for Google Search Console (it’s free.)
2. Select ‘Add Property.’
3. Look at the ‘Domain’ side, enter your site’s URL.
4. Verify the site is yours (the website platform you use will have easy instructions.)
5. Go back to Google Search Console and click verify.
6. Click add property.
7. Go to ‘Sitemap.’
8. Find the link to your sitemap, usually it’s just [your url]/sitemap.xml
9. Add this sitemap to Google Search Console.
10. Now, Google knows your website exists, and will start showing it to users!
Want the next step?
Follow my page for free, easy to use SEO tips to put your website in front of your dream clients!
SHARE this video with someone who promised to take their business' website seriously this year 👀
There's no point paying for you website, if it's not getting you leads.
If you want leads, you need blog content.
If you want blog content that gets leads, you need formatting.
Here's your no-frills blog formatting guide that'll get your site on page one of Google! ⬇
Answer me this ⬇️
You want a service done, you don’t know anyone that does it.
You’ll either:
1️⃣ Ask a mate or your friend for a recommendation.
OR
2️⃣ Search in Google “best electricians near me.”
So if all your building is number 1, you’re letting half your potential jobs walk straight into your competitors hands.
And I’m 99.99% sure they’re working on their word of mouth too.
So here’s the first step you can take today, to start showing up before them on Google, without spending a cent.
(It’s not just possible, it’s easy!)
1️⃣ Open up your Google Business Profile (or sign-up.)
2️⃣ Make sure everything is filled out — your hours, your services, are you pet friendly, maybe you’re wheelchair accessible.
If it’s blank, fill it in.
3️⃣ Update your photos. Don’t have a professional ones done? I don’t care. Use your phone.
It makes 👏such a difference👏 in your position on Google.
4️⃣ Make getting reviews a priority. Most people don’t think about leaving them, so send them a reminder.
Follow up and reach out after the jobs done. Reviews are everything 🌟
5️⃣ If you want Google to push your business into position number one, add updates to your Google profile 2-3 times a week.
Make really basic posts about anything. A recent job, an industry tip, an employee profile. Whatever.
😉 Comment PROMPT or send me a DM to get an AI prompt that’ll give you 10 done for you Google posts — FOR FREE.
Advice you don't have to storm Google HQ for 👀
Google is going to LOVE you after you start doing this!
Here’s the prompt (share with a fellow business owner so they don’t miss out!) 🔥⬇️
—
I own a [type of business] in [location]. We specialize in [services/products], and our target customers are [describe ideal customers]. Our business values are [list key values like reliability, affordability, expertise, etc.]
Generate 10 engaging Google Business Profile post ideas to help improve our local SEO and attract customers. Each post should include:
1. A fully written text post (with an engaging hook, valuable info, and a call to action).
2. A recommended photo or video idea to accompany the post.
Never run out of content ideas again!
Whether it's your blog content or your social media content, Answer the Public has you covered.
It's a game changer for local business owners wanting more clicks to their website, without having to spend a cent.
Have you used it yet?
How'd you go?!
The best part? It’s FREE!
Here’s what you’re going to do.
1️⃣ Head to RankingGap.com
2️⃣ Plug in your website URL + your competitor’s URL.
Head to the ‘missing’ tab.
These are the words that when a customer searches for them, your competitor is showing up for.
Aka — not you.
These are keywords like “carpet cleaning services.”
3️⃣ So now, update your site with these words.
Your titles, your headings, all of your pages.
Write blog posts that are rich in these words.
Now, everytime a potential client searches for this specific word, you’ll show up instead.
It’s as easy as that.
Need extra help? Just ask! ⬇️
Share this with a business owner whose site could use some TCL! 📩
Follow for more quick and easy SEO tips that’ll land your businesses’ website on page 1 of Google 😎
HERE’S THE LOWDOWN ⬇️
(S)earch (E)ngine (O)ptimisation basically means optimising your website to show up more in Google.
Marketers make SEO feel scary.
It’s how they make their money…
Not around here.
Lucky for you, I share free, simple AND actionable SEO advice you can actually use to:
➡️ Show up higher on Google.
➡️ Dominate your niche.
➡️ Convert more clients.
So follow my page and binge my content.
Got questions? Send me a DM!
📌 SAVE this post as a guide for your next blog post!
📩 SHARE with someone ready to drive more traffic to their website & book more jobs this year.
Follow for more easy, actionable SEO advice 👀🔗
SHARE this with a business owner that needs a reminder...
Reviews aren't there to look pretty.
They're there to boost your credibility not only with potential customers, but with Google's algorithm too.
Do you find that customers leave reviews on their own, or do you give them that extra incentive?
🔻 Let me know!
Follow and join a community of real, easy SEO tips that local business owners can use to dominate their competition, drive more traffic and book more jobs!
Callum.
Here's the prompt:
1. Identify Your Most Powerful Pages: Ask ChatGPT:
‘Act as an SEO expert. List the top-performing pages on my website by relevance for [your target keyword or category].’
2. Generate Internal Link Suggestions:
Ask ChatGPT:
‘Based on [your target page or keyword], suggest related pages or posts on my website where I can add internal links pointing to it.’
3. Craft Natural Anchor Text:
Use ChatGPT to create:
‘Write natural, keyword-rich anchor text to link to [target page].’
COMMENT AND I'LL DM IT OVER!
THE PROMPT ⬇️
I own a [type of business] in [location]. We specialize in [services/products], and our target customers are [describe ideal customers]. Our business values are [list key values like reliability, affordability, expertise, etc.]
Generate 10 engaging Google Business Profile post ideas to help improve our local SEO and attract customers. Each post should include:
1. A fully written text post (with an engaging hook, valuable info, and a call to action).
2. A recommended photo or video idea to accompany the post.
Let me know how you go!
Want the prompt sent to your DM?
🧠Comment PROMPT!
🔗 OR reply to this post via DM.
Take these extra tips ⬇
💡Add Attributes:
➡ If your business has special features, like “wheelchair accessible” or “outdoor seating,” add those.
➡ It helps you show up for the right searches.
💡Get Reviews:
➡ Ask your happy customers to leave reviews.
➡ The more reviews you have, the more credible you look—and the higher you’ll rank in search results.
💡Upload Photos:
➡ Add clear, high-quality photos of your products, services, or location. Listings with photos get WAY more attention.
➡ Customers will judge you by your photos… so keep them classy… and please, no stock photos!
💡Post Updates:
➡ Use Google Posts to share deals, updates, or events. Keep your profile active so it stays visible.
➡ Easy way to look at this - every social media post you make, add it to your Google Business Profile too.
STOP ✋ Is your site too slow?
If your answer is anything other than no...
You need to hear this.
Bounce rate jumps to 32% when your site goes from taking 1 second to load, to taking 3 seconds.
That's a lot of people leaving your site.
That's a lot of lost traffic.
Imagine your conversion rate if they'd stuck around (and weren’t frustrated).
Follow these steps and you won't need to imagine.
Site speed is a non-negotiable if you want to rank well. If you are struggling to resolve it yourself ↴
Send me a DM and we'll sort you out.
Cheers!
Callum ;)
Tired of stressing over daily social media posts? There’s an easier way!
💡 Simplify your social media game with @sendible — post across Instagram, Facebook, LinkedIn, and even your Google Business Profile from a single, easy-to-use dashboard.
✅ Why it works:
• Batch your content in one afternoon, and stay ahead all month long.
• Stay consistent without getting overwhelmed!
#SocialMediaMarketing #SmallBusinessTips #TimeManagementTools #ContentStrategy #SocialMediaScheduler #DigitalMarketingTools #socialmediamanager #WorkSmarterNotHarder #Sendible
Your website’s not actively making you money?
You’ve got a brochure, not a website.
But don’t panic.
Optimising your website for Google (SEO) is easy.
Marketers want you to think that getting your site on the first page of Google so you can:
➡️ Capture new leads on autopilot.
➡️ Finally grow your revenue.
➡️ Dominate your local niche.
Is ridiculously hard.
Spoiler: they are trying to sell you something.
That’s not how we do things around here.
Ready for easy, actionable advice you can use to Search Engine Optimise your business’ website?
Hit follow and binge my content.
Welcome to the community 🙌
Your SEO best friend,
Callum 😎
You NEED to be doing this ↴
If you want to outrank your competitors, this SEO hack is your best friend.
Got empty real estate on your services or product pages?
Use it to implement MORE keywords and links, and rank higher on Google.
📌 BONUS TIP:
At the bottom of your site collections (computers, pillows, suncream, etc.) you could write:
→ FAQ section on that particular product/service type.
→ A glossary of services/products on offer.
→ Case studies on a particular service.
→ Social proof and testimonials.
→ Relevant videos
→ Additional resources.
Follow for more easy SEO hacks that will make your business money in 2025.
⠀
If your biggest referrer stopped sending clients tomorrow, what would you do?⠀
⠀
Grasping at straws?⠀
Taking out a loan?⠀
No idea?⠀
⠀
Business owners with websites built for function (getting leads and converting clients) never have to worry about this.⠀
⠀
Ready to transform your website into your business superpower?⠀
⠀
Send me a DM or leave a comment. ⠀
Add this ONE PAGE and convert more local customers — guaranteed.
Do you have a local page on your site? How’s it doing, has it changed anything?
Help someone out and share your experience ⬇️🔥
Most business owners have been lied to.
Web consultants and SEO experts have made you believe that building out a website that ACTUALLY works FOR you is too hard.
Here's what they didn't want you to know:
There are SO many amazing SEO tools out there.
Not only do they un-complicate the process, they save you time.
Rankability is one of my favourites.
Are you using any tools for your business' website?
Help someone out by dropping it below ⬇
🚀 Need More Business Cards? Don’t Overpay! 💵⠀
⠀
Head to @Canva, upload your design (or create one from scratch from their awesome templates), and get them printed directly from there.⠀
⠀
I just got 500 business cards with free delivery for $45. 🤯⠀
⠀
✅ Simple, fast, and budget-friendly.... with a satisfaction guarantee too!⠀
⠀
#BusinessTips #CanvaPrinting #SaveMoney #Canva
You're just going to let your competitors steal your traffic?
Just kidding.
As an SEO agency owner, I know SEO is easier said than done.
There's so much information out there, it can be super overwhelming.
But it doesn't have to be.
That's where I come in. Welcome to the side of IG where we don't gatekeep SEO tips that make you money.
Hey, I'm Callum.
If you're looking for extra help with your business' SEO and finally outrank your competitors, book a free discovery call via the link in my bio.
The $$ SEO agencies are lying to you.
No, seriously.
SEO doesn't have to be hard.
And luckily for you, you've landed on the right side of IG where foolproof SEO advice is handed out like hotcakes.
Keywords, keywords, keywords.
For most business owners, they're a headache.
But not anymore.
Use this video to choose the right keywords, so you don't waste time letting your competitors get ahead.
📌 BONUS TIP:
Here are some free and paid keyword research tools:
→ AHREFS.
→ Google Keyword Planner
→ Semrush.
→ Ubersuggest.
Follow Otto Media for more no-frills SEO advice that will actually make you money.
THIS IS FOR YOU IF:
1️⃣ You want to get more leads.
2️⃣ Want to watch your revenue soar.
3️⃣ You're sick of word-of-mouth and referrals to lock in your next lead.
SEO is the next step in scaling your business.
You have a website because you know you need one.
But be honest...
Is your site more like a glorified brochure, than a business powerhouse?
Every business has the opportunity to outrank their competitors and dominate their niche in Google.
If you're ready to stop letting leads fall into the hands of the competition, and start building a business that is sought after and always booked out...
Send me a DM, or comment GROWTH.
Is Google sabotaging your business with poor rankings?
As an SEO agency owner, I've seen countless business owners loose precious local customers simply because they neglected basic Google My Business practices.
That doesn't have to be you.
These tactics are straightforward AND free.
With little effort, you'll:
→ Start outranking your competitors on Google Maps and Local Search.
→ Give your business a much needed facelift.
→ Get more customers (yay!)
So here's the breakdown, once again.
1. Get reviews.
→ When was the last time you chose the product with ZERO reviews over the product with 100? Exactly.
→ Get over the shame of asking.
→ If you're great, your customers will reciprocate.
2. Update you photos.
→ We get that your store hasn't changed in a decade.
→ Google doesn't know that. Continually add new images from your business.
3. Update your services list.
→ It doesn't matter if your service is in the name.
→ What about when your clients Google a specific service.
→ You want to get ahead.
That's it.
Make these updates and you're business will start climbing the ranks in no time.
Looking for extra help? Send me a DM!
If your old blog content is collecting dust...
You're wasting time writing new posts.
Content is king → but only if people see it.
So even if you're posting prize-worthy content...it doesn't matter if no one sees it.
Blog content isn't just there to look pretty.
It helps rank your site higher on Google. So unless it's doing that, it's wasted real estate.
But don't panic.
Breathing life into your old articles is easy. All they need is a little TLC, and you'll be jumping the ranks in no time.
Don't have time to write blog content, but want to see your revenue skyrocket in 2025?
Send me a DM or book a free discovery call to get personalised SEO help.
Before you drop money on 'AI SEO experts...'
🔑 Here's the truth:
If Google can find your site, AI search engines will too.
I get it.
When I first heard about AI search, I thought, "Great, more to learn!"
But here's the thing:
If you’re already creating quality content and focusing on what your customers need, you're ahead of the game.
You don’t need expensive consultants or complicated strategies.
If you're showing up on Google, you’re set for success in the AI world.
Follow me for straight-to-the-point advice that actually works for small businesses.
⚠️ Driving traffic to your website doesn't have to be $$$
Here's what it's *actually* all about ↴
Building the right relationships.
If you're:
→ Struggling with SEO.
→ Feeling like ranking higher on Google is out of reach.
→ Don't even know where to start.
I’ve got great news:
🔑 Backlinks are the key, and they don’t cost a thing.
It might sound too simple to be true....
But getting other quality sites to link to yours is one of the most effective ways to boost your Google ranking.
→ This helps Google trust your site more, driving more traffic and leads your way when they are searching for what you offer.
But here’s the real kicker—getting those backlinks is easier than you think.
I’ve used this very strategy for my own business: simply linking to the suppliers and tools I already use on my landing page, then reaching out to those businesses to ask if they’d link back to me as a wholesaler.
It works.
And it’s a hack every local business owner can implement right now.
So, if you’ve been feeling overwhelmed by SEO or unsure where to start, start here.
Backlinks are the simple, effective way to improve your visibility, and they’re completely free.
Ready to see how easy it can be?
DM me or drop a comment below to chat about how this can work for your business too!
Tired of stressing over daily social media posts? There’s an easier way!
💡 Simplify your social media game with @sendible — post across Instagram, Facebook, LinkedIn, and even your Google Business Profile from a single, easy-to-use dashboard.
✅ Why it works:
• Batch your content in one afternoon, and stay ahead all month long.
• Stay consistent without getting overwhelmed!
#SocialMediaMarketing #SmallBusinessTips #TimeManagementTools #ContentStrategy #SocialMediaScheduler #DigitalMarketingTools #WorkSmarterNotHarder #Sendible
Want more phone calls to your business.... Do this powerful strategy!⠀
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💡 Add thoughtful Q&As to your Google Business Profile. ⠀
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😎 Comment 'PROMPT' in the comments and i'll share the full prompt with you, giving your Google Business Profile the polish it so desperately needs in a matter of SECONDS!... ⠀
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#GoogleBusinessProfile #LocalSEO #SEOtips #BusinessGrowth #DigitalMarketing #CanberraBusinesses #ClientTrust #Canberra
🚀 97% of websites get zero organic traffic. Break into the top 3% and double your income in 2025? 💸⠀
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Websites in the top 3% dominate search results and scale income effortlessly... Interesting statistic! 🤔⠀
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#SEOstrategy #LocalSEO #SmallBusinessGrowth #DigitalMarketing #CanberraBusinesses #SEOtips #MarketingMadeSimple
Did you know that 60-80% of your inbound lead calls are likely coming from your Google Business Profile? 📈
If you’re a service-based business and don’t have your Google Business Profile set up or optimised you’re likely missing out on a massive source of potential clients!
Need help? DM me! I’ll even review your listing and share a few golden nuggets to help you rank higher. ✅🤓
#GoogleBusinessProfile #LocalSEO #ServiceBusinessGrowth #OttoMedia #MarketingTips #SmallBusinessMarketing #SEOExperts
🚀 Want to increase your sales by 200%? Add these four powerful sections to your website and watch the magic happen!⠀
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✨ The Secret Sauce:⠀
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1️⃣ Corporate Video – Share your brand story and build trust instantly.⠀
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2️⃣ Call to Action (CTA) – Clear steps like ‘Book Now’ or ‘Get a Free Quote.’⠀
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3️⃣ FAQs – Address your audience’s concerns and overcome objections.⠀
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4️⃣ Google Reviews – Flaunt those awesome testimonials to boost credibility.⠀
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#WebsiteTips #IncreaseSales #DigitalMarketing #OttoMedia #SEOExperts #SmallBusinessGrowth #Canberra⠀
Want to boost your SEO and build credibility? Here’s an easy win for quality local backlinks:
1️⃣ Create a dedicated landing page (e.g., in your footer) featuring your trusted suppliers or preferred partners.
2️⃣ Link to their websites and then reach out, asking if they’d be happy to link back to you as a trusted collaborator.
3️⃣ Watch your local backlinks grow—building your rankings and trust with Google.
Try this strategy and watch your Organic Rankings and Local SEO skyrocket in no time! 📈
#BacklinkStrategy #SEOHacks #LocalSEO #GoogleRankings #OttoMedia #DigitalMarketingTips #NetworkingDoneRight
Think your desktop site is enough to rank you? Google doesn’t care—your mobile site holds the power now! 📲⠀
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#MobileFirst #SEOTips #DigitalMarketing #WebsiteDesign #SmallBusinessSEO #OttoMedia #LocalSEO
🚨 Google’s Crackdown on Fake Reviews is Coming! 🚨⠀
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If your Google Business Profile has even a hint of fake or misleading reviews, now’s the time to act. Don’t wait for Google to hit you with a “Can’t Be Trusted” banner—it’s a trust killer that’ll tank your authority. 😱⠀
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What to do now:⠀
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1️⃣ Audit your reviews: Remove anything icky, misleading, or prompted by friends, vendors, or suppliers.⠀
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2️⃣ Focus on earning genuine reviews from real customers—they’re your biggest asset.⠀
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3️⃣ Stay compliant and protect your business’s credibility.⠀
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Google is watching, and trust is everything. Clean it up before it’s too late... You're welcome! 😎⠀
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#GoogleBusinessProfile #OnlineReputation #SEOTips #DigitalMarketing #TrustAndAuthority #OttoMedia #GoogleReviews
At Otto Media, we’re passionate about helping local businesses thrive in the digital world. Based in Canberra, ACT, we specialise in Local and Traditional SEO, content strategy, and digital marketing solutions tailored to connect your business with the customers who matter most.⠀
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Whether you’re a small business owner looking to boost your Google rankings or a service provider eager to dominate your local market, we’re here to guide you every step of the way.⠀
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I'm Callum, the owner of Otto Media, and if you're ready to take your digital presence to the next level? Reach out and let me help you take your business to the next level in 2025.⠀
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www.ottomedia.com.au⠀
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#LocalSEO #DigitalMarketing #OttoMedia #BusinessGrowth
🚀 Want to grow your online credibility and crush the competition? Here’s a simple but powerful tip (that takes little to no effort):⠀
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After every job, ask your clients for a Google review. 🌟⠀
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Build credibility to your business, and smash your 2025 growth target. It's the little tweaks along the way that make all the difference long term...⠀
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#GoogleReviews #CustomerLove #LocalSEO #BusinessGrowth
Shout out to the amazing Anne Cooper - Thanks for awesome portrait shot! 👌⠀
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Anyone looking for corporate headshots for their business or content for your socials - hit up Anne! 📷⠀
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@annecooperphotography⠀
Times are tough. People aren’t spending money like they used to, and business has slowed down. If you’re a service-based business and need your phone ringing, here’s something you're in control of and is quick to do:⠀
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✅ Optimise your Google Business Profile⠀
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It’s separate from your website, but just as important. This is how people find you locally. Go through every field in your profile and make sure it’s filled out. Add clear, detailed information about your services.⠀
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Check your reviews. Are they great? Are they detailed? Do they mention your service and location specifically? If not, reach out to past clients and ask for reviews that highlight exactly what you did, and what they appreciated about your service.⠀
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Then, look at your competitors. How many reviews do they have on their Google Business Profile? What’s their rating average? You need to beat them—more reviews, better ratings.⠀
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Once this is done, you’ll see more clicks, more calls, and ultimately, more business. From there, look at ways to improve your website and SEO to keep building momentum. 😎⠀
Want to add more content to your landing page without ruining its sleek look? Here’s the trick: Add a FAQ section at the bottom!⠀
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Why it works:⠀
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1️⃣ Google loves keyword-rich FAQ content—it helps your page rank higher.⠀
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2️⃣ It’s a user-friendly way to answer your customers’ most common questions.⠀
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3️⃣ Keeps the design clean while packing in SEO value.⠀
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#LandingPageTips #SEOContent #DigitalMarketingHacks #FAQs #GoogleLovesContent #OttoMedia #SEOBoost
In a world full of digital noise, videos stand out. They keep visitors engaged longer, boost your SEO metrics, and build genuine connections with your audience through social media.⠀
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🎥 Start Here: Tutorials, behind-the-scenes clips, or customer stories—these formats add value and authenticity, which is what your audience craves.⠀
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💡 Pro Tip: Don’t sell the destination, sell the journey. Be vulnerable, show your true self, and invite customers to go deeper with your brand.⠀
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Need help creating video content that converts? Speak with @sidekickcbr - They'll be more than happy to bring your vision to life. ⠀
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#VideoMarketing #SEO2025 #ContentStrategy #CanberraBusiness #AuthenticContent #DigitalMarketing #GrowYourBrand
Thinking of dropping $20–30k on a shiny new website in 2025? ⠀
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A pretty website is useless if your SEO efforts crash and burn during the migration and you lose all of the Organic Traffic you've worked so hard to build up. Don't make this MASSIVE mistake, costing your thousands of dollars in lost revenue!⠀
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✅ Always ask your developer: “Are you trained to migrate SEO effectively?”⠀
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Don’t risk your site’s performance for a fancy design. Prioritise a safe migration and keep your SEO thriving. 🙌⠀
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#WebsiteMigration #SEOFail #DigitalMarketingTips #SEOFirst #OttoMedia #WebDevelopmentDoneRight #SearchEngineOptimisation
SEO isn’t dead—it’s evolving. Next year, the game is shifting from just rankings to building authority. The secret? Combining Traditional SEO with the power of Digital PR. 📈💻⠀
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Stop chasing the algorithm—start becoming the trusted source your audience needs. 😎⠀
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#DigitalPR #SEOTrends2025 #SearchEngineOptimisation #ContentStrategy #OttoMedia #MarketingTips #SEOExperts
"Great to see you, Callum. Take a seat!" :)
Discovery meetings are such a rewarding part of what I do—connecting with business owners, understanding their unique challenges, and crafting solutions that align perfectly with their marketing goals.
If you’re ready to see your business soar on Google in 2025, let’s chat! I’d love to share a free tailored SEO roadmap that will help put your business in front of the right audience at the right time. 💪
Comment SEO ROADMAP in the comments and I'll show you exactly what needs to be done on your website to beat your competition in 2025 for FREE! 🚀
#digitalmarketing #seo #businessbrowth #canberrabusiness
“Got a killer website? 🚀 Make it work harder for you!⠀
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👉 Optimise your Service Pages by adding your location throughout:⠀
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✅ In Headings⠀
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✅ In Body Text⠀
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✅ In FAQs⠀
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Example: Instead of just “Dentist,” go with “Dentist in Canberra” or “Canberra Dental Services.”⠀
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📍 Don’t forget to embed a map with your location—even if it’s just the Canberra CBD!⠀
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These small tweaks can dramatically boost your local SEO rankings, getting you more leads for your business. 🔥⠀
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#LocalSEO #SEOtips #DigitalMarketing”#canberrabusiness #canberraseo⠀
It was a pleasure attending SEO Con in Bali last week. Emily and I learned a lot about what to expect in 2025 and how the landscape of SEO is changing so quickly!⠀
Pizza lovers - this one is for you! 🍕⠀
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#discounthack #cheappizza #pizzawar #digitalmarketing #marketinghack #dominos
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What I love most is being able to work from anywhere, giving my clients the best results in the comfort of my desired environment (usually a cafe or two)! Shout out to my man, @bencalvertphoto for capturing this moment! :)⠀
🎯 Want more local leads calling your service based business business? Here’s why you should create a local landing page for each town you provide your services in:⠀
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✔️ Makes it easy for people to find you in their town.⠀
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✔️ Boosts your credibility with a local touch.⠀
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✔️ More relevant searches = more calls = more leads.⠀
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This simple strategy will get you better results. Let’s get your phone ringing! 📞⠀
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#LocalSEO #FoundationalSEO #MoreLeads #SmallBizTips
📢 Your Reviews Speak Louder Than Words!
Did you know that 98% of consumers read Google Reviews before deciding to engage with a local business? And 76% trust those reviews as much as personal recommendations!
Respond to ALL of your Google reviews (even the bad ones) and protect your reputation!
✅ Remember:
•Be factual and respectful.
•Focus on resolving the issue.
•Show you care about customer feedback.
#GoogleReviews #LocalBusinessTips #CustomerFeedback #BusinessReputation #SocialProof
☠️ Don't be penalised by using Grammarly Premium...⠀
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Did you know that Grammarly's edits are powered by AI, so if you copy over your 'Grammarly Approved' and upload this to your website, it will likely be flagged as AI-generated. ⠀
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Here’s what I do to ensure my work is credible and seen by Google as 'Human written' original content:⠀
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✅ Run the content through Grammarly.⠀
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✅ MANUALLY check the suggestions and apply the ones that work directly on your website copy.⠀
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#Grammarly #ContentTips #SEOAdvice #DigitalMarketing #Grammarly #ContentWriting
🚀 Quick SEO Tip For Local Service Based Businesses in Canberra.⠀
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1. Create a landing page for your Preferred Suppliers on your website (even in your footer!).⠀
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2. Link to the local businesses you work with or recommend.⠀
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3. Reach out and ask if they’d link back to your site as a trusted supplier.⠀
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🎯 This creates valuable local backlinks, helping your Google Business Profile and website be found by your ideal clients, driving more traffic to your website.⠀
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#SEO #BacklinkStrategy #LocalSEO #DigitalMarketingTips #SmallBusinessGrowth
Get noticed and rewarded by Google - beef up your landing page with more keyword rich content and watch your fresh leads start knockin on your door. 🚪
#marketingtips #seo #seotip #canberraseo #ottomedia
This is why you’re probably getting no leads from your website… 😂 #marketingtips #seo #websitedesign #lol #businesstips
Sticky nagivation bar - a must have for EVERY WEBSITE! Don’t lose leads… DO THIS NOW!
#marketingtips #seotip #ottomedia
Did Chat GPT really just analyse and read an attached PDF? Crazy! Try it for yourself - An example would be to ask Chat GPT to summarise a contract you’ve been asked to sign and to provide more clarity around what you’re actually agreeing too. You’ll be shocked at what it picks up! ;)
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Get Started.
Let's Connect &
Get Started.
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